Gergana on the stage of Digitale Leute Summit
Gergana on the stage of the Digitale Leute Summit '22

Hi, I'm Gergana Angelova,
Senior UX Designer.


I'm a curious human based in Germany. The vibrant city of Berlin has been my home for the last 8 years.

Post-its and flipcharts are my tools of choice when collaborating – both in their physical and digital forms. I enjoy engaging in open discussions, and working collaboratively to find solutions. All while striving to get better, faster, stronger.


I research

I love to learn about people, their attitudes and behaviour, mental models, thinking styles and guiding principles. I listen and observe to understand their needs, motivation and pain points. Understanding fosters empathy, which serves as the foundation for outstanding products.

I design

I love being a designer. I'm passionate about enabling teams to work in a user-centered way and to deliver frictionless and inclusive experiences.

I collaborate to solve problems, choosing simple over complex and done over perfect. I balance innovation and creativity with a healthy dose of pragmatism in my day-to-day work. I strive to create win-win situations in which both users and business benefit from positive outcomes.

I am evidence driven

I am familiar with design patterns and best practices but I don't rely solely on them. A one-size-fits-all approach can't work well when designing experiences in an ever-changing digital landscape. Therefore I make informed decisions with a data informed approach — validating design decisions and measuring UX outcomes.




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